the informalist

Who is the informalist? The simple answer—he is you; a humble, smart, charismatic and admired man who is devoted to the people he cares about and strives for perfection and aspiration. He stands out—in style, manners and methods. Driven by a conviction that success comes from thinking out of the box, he is always in control of the game—and always one step ahead.

The informalist wields sartorial savvy like a sword. He understands the power of a mix and match wardrobe that effortlessly bridges the gap between informal and formal. Whether visiting the art galleries with friends, enjoying an informal family dinner in the Piazza de Spagna, or catching the latest production of the Rome Opera company, his ensembles illustrate his unique style.